Dashing Through Soaring Holiday Sales
E-commerce holiday sales will grow 11% to 15% in 2021 versus 2020, says Deloitte's forecast, with e-commerce sales growing 34.8% in November 2020 to January 2021.
E-commerce sales will keep growing as consumers continue to buy online across all categories, the report says.
Deloitte predicts a 7% to 9% increase in overall holiday sales compared to 2020. This increase reflects continued growth: Last year's holiday sales came in higher than expected, growing 5.8% in November 2020 to January 2021.
The forecast projects growth in disposable personal income, which will likely remain steady heading into the season. Ongoing uncertainty spurred by the Delta variant may drive even more spending on goods, the report says.