Canada Bupkus on BOPIS
Canada lags behind several other countries, but is still ahead of the United States when it comes to Buy Online Pickup In-Store (BOPIS) options, according to a new survey from OrderDynamics, a Tecsys company. Omni-2000 Research: Canada highlights the country's retail market efficiencies in a host of omni-channel capabilities.
Compared to 37.6 percent of global retailers offering BOPIS, 31 percent of Canadian retailers offer the service. Despite falling behind other countries analyzed in the study, including the UK, Australia, France, Germany, and Austria, Canada has made significant progress in developing omni-channel retail capabilities.
Based on data collected from 281 retail chains in Canada with a minimum of 10 store locations, other key findings include:
- 82.9 percent offer some form of free shipping.
- 34.5 percent offer basic, active inventory visibility.
- 13.9 percent of all retailers provide free return deliveries.
- 74.7 percent of omnichannel retailers offer Buy Online Return In-Store (BORIS).
- 71.2 percent of retailers have a mobile-responsive site.
- 19.5 percent of omnichannel retailers have an active Instagram shop.
Pegged as a country in the omnichannel development phase, Canada has seen improvements since the Omni-1000 report conducted in 2017. Compared to previous research, Canada now has 70 percent more retailers offering e-commerce and more than 50 percent more retailers offering free shipping. The average minimum basket value for free shipping has also decreased, moving from $60.87 to $48.89, making this option more accessible to consumers.