Macy’s Parades Digital Lead

Digitally mature retailers better reacted to COVID-19 disruptions, finds a study by tech company Incisiv. Based on performance along the customer journey, the study names the top North American apparel retailers in digital maturity:

Overall

1. Macy’s

2. Kohl’s

3. Neiman Marcus

4. Target

5. Nordstrom

6. Ann Taylor

7. Chico’s

8. J.C. Penney Co.

9. Walmart

10. Ralph Lauren

Research and Discovery

1. Nordstrom

2. Ann Taylor

3. Kohl’s

Online Ordering

1. Macy’s

2. HOKA ONE ONE

3. Stride Rite

Fulfillment

1. Target

2. Walmart

3. Ann Taylor

Customer Engagement/Service

1. Macy’s

2. Neiman Marcus

3. Belk